Results on the second page of Google are only clicked on by 0.63% of users. If your website doesn’t rank at the top of the first page, you’re losing organic traffic. Organic searches even generate 53% of all website visitors. Search engine optimization (SEO) can boost your rankings, but you need to keep improving your strategy. With an SEO audit service, you can make informed improvements to gain more your search engine visibility.
Not sure if you need help? Read on to discover the benefits of a website SEO audit today!
Increase Organic Traffic
Optimizing your website’s on-page SEO and off-page SEO can help you attract more organic traffic. In fact, you can attract from Google search engine result pages (SERPs) and other websites.
On-page SEO involves optimizing your website content using targeted keywords. An audit can help you recognize which keywords are helping you generate the most traffic. You can use this data to keep creating content your audience wants to read.
Off-page SEO involves optimization tactics outside of your website. For example, you can start generating backlinks. Backlinks are links on other websites that direct readers to your content.
High-quality backlinks can improve your domain authority and SERP rankings. Higher rankings will help you gain search engine visibility.
You’ll generate more brand awareness and credibility as you rank at the top of SERPs. Consumers will see your website before a competitor’s. They’ll trust your site if you rank at the top, leading to more traffic.
Better Keyword Targeting
An SEO marketing company can help you identify relevant, high-performing keywords your customers use to find your offerings. You can create optimized content using these keywords to generate more organic traffic.
If your content doesn’t match the user’s needs (their search intent), they won’t visit your website. Better keyword targeting can improve your SEO strategy’s effectiveness.
Improved Experiences
Technical SEO involves improving the user experience (UX) on your website. Your website should be:
- Fast
- Mobile-optimized
- User-friendly
- Secure
An audit can help you recognize UX issues that are hurting your rankings. You can reduce bounce rates and boost user engagement. Improving these metrics can improve your rankings.
Find an SEO specialist that offers all four types of SEO marketing services (on-page, off-page, local, and technical). You can explore SEO services pricing here before requesting help.
Reputation Management
Generating customer reviews is part of your local SEO strategy. As you gain reviews on your Google Business profile, you could appear for more searches.
You need to monitor and respond to reviews you receive. An audit will help improve your brand’s reputation, leading to user trust.
Request an SEO Audit Service Today
You don’t have to complete your website audit alone. Instead, request a professional SEO audit service. Help from an experienced SEO specialist can help you improve your rankings in no time.
With their help, you can improve your search engine visibility. As you reach new customers online, your business will grow!
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