Turbologo is a site where you can create a logo instantly only by submitting general information about your company. But the question is, is the logo really needed? Yes, it is important for a company to have a logo. You can just take a look around. Almost all big companies have their own logo that differentiates them from others. Even the logo thing is very sensitive sometimes. It should not be similar to others since it may confuse the customers.
Before you start to market the products of your business, it is much better to think about the best logo first. Below, there are some reasons why creating a logo is very important for your business and company improvement.
As a Branding Tool
Branding, this term may be quite familiar particularly in the world of business. it comes from the word brand in which a business must have its own identity that makes it unique and different from others. One of the most effective branding tools is the logo. It is even the second most important tool aside from the name of the company.
A logo is how a product or a service can be introduced. It is also the representation of the company’s image so that the product can be more popular in the realms of the customers. When branding is successful, even the logo is more important for customers than the products themselves. Well, you can take a look at big brands like Apple or Adidas where customers are very proud only to have the logo on the product.
As the Information Source
A logo, no matter how small and minimalist it is, it contains information to share with the public. For example, if you have an architecture company, from the logo only, the customers must know that your company provides architecture services, not others. When the logo has been successful to be the information source, furthermore, it also functions as a controller.
As a controller, it means that the logo can control the public’s perception of the company. When a product has been really popular for its exclusiveness and quality, even the logo only can control how the public sees the product. Customers can just be interested in a product; no matter how simple it is, as long as it has the logo on it.
But you must know as well, although a logo can work as a controller, it doesn’t mean anything that the brand says, customers can just follow it. Again, it is only to share information. Beyond that, it depends on how the customers follow up the information.
As a Motivation Tool
Yes, a logo is a part of communication visual design that is used also as a motivation tool. Sure, the motivation given to the public must be in line with the brand’s purposes. For example, a logo of a skincare product is to motivate customers to keep their skin fair and healthy. The same thing is also for the logo of food products that remind customers how delicious their products are. This way, they are motivated to buy the products after being influenced by what has been informed by the logo.
As a Promotion Tool
Finally, the main function of a logo is as a promotion tool. This last function is basically the continuity of some other functions mentioned above. Yes, branding, information, and motivation, all of them are parts of the product promotion. There is no promotion or marketing without a logo. When the product has been bought by the customers and they love it, they must want to buy the same product in the future. Of course, the logo is a sign that makes it easier to find the product to buy.
That’s why, it is important to create a good, unique, and memorable logo. Sure, there are so many aspects to consider so that a logo can fulfill the requirements. Even a big company needs to hire a professional team to create the best logo. In case you have a plan to create a logo for your own business or company, Turbologo is the best helper tool you can choose. It helps you create a unique logo to always be remembered by the customers. This way, you can enjoy many logo benefits mentioned earlier.
